In Uganda, a mutembeyi refers to a retailer of goods who physically walks around carrying their merchandise, as a means to reach physical customers. Mackline Asiimire is a 27year old Businesswoman and owner of Mackie’s Kollection. She also serves on the National Youth Council as Secretary for Sports and Culture.
Mackline also describes herself as, a Modern Mutembeyi, or one who uses technology to conduct business and reach their customers. Due to the COVID-19 pandemic, physical business centres were closed for many months, leaving business owners desperate.
It took Mackline flexibility and learning to weather the storm and come out a solidified and successful Modern Mutembeyi. These photos (credit: author) follow the story of learning and adapting one’s business operations to fit circumstances.
Mackline at atraining conference by Faraja Africa Foundation, targeted at entrepreneurship empowerment of youth with digital skills and sustainability; one of the business programs created by government and the private sector to incubate youth-led businesses and ideas, before, during and after the COVID-19 pandemic.
Mackline takes pictures of her products, edits customers’ sizes on the pictures and markets them directly to her contacts as well as on her personal and business WhatsApp status, Instagram and Facebook pages.
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