International Sport & Leisure A/S brand Hummel Saturday, October 1,2022 launched a shop in Uganda.
The launch saw guests go through an amazing experience including a guided shopping, 360 photobooth, live deejay mixes and raffle draws that had winners walk home with shopping vouchers.
Hummel shop at the Acacia mall carries great socio-economic importance to the nation through employment, training, and skilling of local communities.
Set up on a 200 sqm sales floor, the state-of-the-art store provides a premium personalized shopping experience with an assortment of Sports and lounging apparel in different sizes, colors, and designs.
Hummel country director confirmed to the media that the brand intends to set up more stores across the country following up with another franchise store in Arena Mall in November 2022.
Hummel is brought to Uganda by WAMA International Group, which have more than 30+ stores in different regions with a huge expansion plan in East Africa with Hummel and other international brands already in motion as well.
Hummel is in Rwanda and now in Uganda with this shop and Hummel Arena mall will follow as well, will be followed by Kenya 2023.
As one of the oldest sportswear brands in the world, Hummel is an internationally renowned manufacturer of sports apparel for football, rugby, futsal, handball, basketball, shinty, volleyball and e-sport teams.
The company also manufactures luxury lounging apparel and children’s footwear in its fashion sub-brand Hummel HIVE.
Hummel’s brand story is built behind Character which saturates the way all Hummel’s products are made, each product expresses its own story and character and the same goes for every team and individual player sponsored by the brand.
Today, Hummel sponsors clubs and players within handball and football fraternities including some of the greatest football clubs in the world.
In Uganda, the store plans to work with several local sports clubs.
Hummel has grown through the years, influencing sports fashion trends through producing unique quality apparel that has evolved into the unique Sport Fashion collection with a unique urban look and sporty cut as showcased at the shop’s launch.