Business
Castle Lite Launches Partnership with Kampala Burger Week
Castle Lite has launched a campaign to partner with the organizers of the Kampala Burger Week that will run from 15th – 30th November, 2020. The launch was at Riders Lounge, Acacia Place.
The Kampala Burger Week has over 40 participating restaurants that shall take part in set challenges from which winners shall be crowned. The over 40 participating restaurants will among others, be tasked to come up the most creative Burger menus to excite new and existing customers.
During the Kampala Burger Week, customers will be receiving a free Burger, Coca Cola and a cold Castle Lite for every Burger Purchase that they make.
To add spice and excitement in the Burger Week, organizers have planned a classic cook off. The Burger Cook Off Challenge will involve consumers who will be asked to get creative in making the most juicy and colorful Burgers in Kampala.
Speaking about the partnership, Castle Lite Brand Manager Joel Galla said that the beer brand is grateful for being part of such an exciting contest especially because it involves food stuffs; one of the elements of the responsible drinking campaign that Nile Breweries Limited (NBL) has been running.
“We are excited to be part of the Kampala Burger Week. The contest goes a long way in communicating how best we would like our consumers to enjoy Castle Lite – with a bite and never on an empty stomach. We are mostly excited for the Consumer Cook Off Challenge which we believe instills the habit of preparing some food before you start drinking.” He said.
Castle Lite is a product of Nile Breweries Limited (NBL).
