BLACK Teams Up with Stanbic Black Pirates to Elevate Fan Engagement and Community Development

BLACK, Uganda’s first Direct-to-Consumer (D2C) audio and wearable brand, has officially partnered with the Stanbic Black Pirates Rugby Club to revolutionize the fan experience and drive community impact.

This collaboration brings together BLACK’s cutting-edge technology and the Pirates’ passionate rugby culture to create an immersive and rewarding experience for fans while fostering local development.

Key Partnership Highlights

• Fan-Centric Activations: Engaging product showcases, exciting giveaways, and interactive game-day challenges at Kings Park Arena.
• Digital Engagement: Co-branded online contests featuring BLACK’s premium products as prizes.
• Recognizing Excellence: Sponsorship of the “Player of the Month” award and exclusive discounts for both fans and players.
• Community Outreach: Initiatives aimed at increasing sports participation and supporting grassroots development.

A Vision for Innovation and Impact

“This partnership bridges the worlds of technology and sports, delivering exciting experiences while contributing to the growth of rugby in Uganda,” said Mourice Aliganyira, BLACK.

“By working with BLACK, we’re expanding our reach, elevating fan engagement, and reinforcing our commitment to community development,” added Daniel Abaasa, Stanbic Black Pirates.

Join the Movement

Fans can look forward to exclusive discounts, special activations, and exciting rewards throughout the season. Follow BLACK and the Stanbic Black Pirates on social media or visit www.blacklyf.com for updates.

Together, BLACK and the Pirates are redefining sports and lifestyle in Uganda—bold, inspiring, and unapologetically BLACK.