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Wasomera Wa: Next Com’s Edutainment Campaign Reignites Love for Learning

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Wasomera Wa: Next Com’s Edutainment Campaign Reignites Love for Learning

Next Com has introduced an exciting new campaign, Wasomera Wa, blending street trivia and video content to celebrate education and reconnect Ugandans with the joy of learning in a fun and interactive way.

The campaign’s inspiration came from a festive video by Uncle Mark and Victoria, who quizzed people on holiday-related trivia. Its success revealed how forgotten classroom knowledge can spark laughter and nostalgia. Sabrina Atwine, Head of Digital Products at Next Media, explains, “Learning shouldn’t end in the classroom. It’s a continuous process that enriches everyday life.”

Through Wasomera Wa, participants are quizzed in markets, streets, and other public spaces on topics ranging from body parts to basic scientific concepts. The humorous reactions and surprising answers are captured in videos, creating engaging and educational content.

Lucky, a content curator at Next Media, highlights the strategic creativity behind the campaign. “Every detail, from trivia questions to audio and visuals, is carefully curated to create content that stands out,” he says. Incorporating memes and catchy audio adds a fun twist, ensuring the content resonates with diverse audiences.

Beyond fostering a love for learning, Wasomera Wa offers valuable opportunities for brands. Sponsors benefit from product placements, mentions, and audience engagement. Schools and NGOs can leverage the campaign to promote their initiatives, reaching broad audiences through platforms like TikTok and X (formerly Twitter).

Targeting children, parents, and everyday Ugandans, the campaign bridges the gap between formal education and real life, making learning accessible and enjoyable for all.

The response has been overwhelmingly positive. Viewers appreciate its creativity and ask for more consistency. With Wasomera Wa, Next Com is redefining education, proving that learning can be fun, engaging, and lifelong.

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